This from Yahoo Tech!:
Today's Twitters are often tomorrow's quitters, according to data that questions the long-term success of the latest social networking sensation used by celebrities from Oprah Winfrey to Britney Spears.
Data from Nielsen Online, which measures Internet traffic, found that more than 60% of Twitter users stopped using the free social networking site a month after joining.
"Twitter's audience retention rate, or the percentage of a given month's users who come back the following month, is currently about 40%," David Martin, Nielsen Online's vice president of primary research, said in a statement.
"For most of the past 12 months, pre-Oprah, Twitter has languished below 30% retention."
San Francisco-based Twitter was created three years ago as an Internet-based service that could allow people to follow the 140-character messages or "tweets" of friends and celebrities which could be sent to computer screens or mobile devices.
Twitter, as a private company, does not disclose the number of its users but according to Nielsen Online, Twitter's website had more than 7 million unique visitors in February this year compared to 475,000 in February a year ago.
But Martin said a retention rate of 40% will limit a site's growth to a 10% reach figure over the longer term.
Martin said Facebook and MySpace, the more established social network sites, enjoyed retention rates that were twice as high and those rates only rose when they went through their explosive growth phases.
Both currently have retention rates of about 70% with Facebook having about 200 million users.
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Twitter Use Explodes; Facebook Increases Lead on MySpaceUse
Use of Twitter -- the microblog darling of the Internet -- continues to explode.
The latest numbers from Nielsen Online indicate that Twitter grew an unbelievable 1,382% in one year -- from February 2008 to February 2009 -- with over 7 million unique visitors in the United States. From January to February in this year alone, Twitter grew from 4.5 million to 7 million visitors, a 50% increase.
Meanwhile, Facebook, with 65.7 million unique visitors, increased its lead on MySpace, with 54.1 million visitors.
According to Adam Ostrow, writing on Mashable:
The latest numbers from Nielsen Online indicate that Twitter grew an unbelievable 1,382% in one year -- from February 2008 to February 2009 -- with over 7 million unique visitors in the United States. From January to February in this year alone, Twitter grew from 4.5 million to 7 million visitors, a 50% increase.
Meanwhile, Facebook, with 65.7 million unique visitors, increased its lead on MySpace, with 54.1 million visitors.
According to Adam Ostrow, writing on Mashable:
"While Facebook remains several orders of magnitude bigger [than Twitter], its recent move to a real-time homepage and its overhaul of Facebook Pages is seen by many as a move to thwart Twitter’s continued growth. It will be a few months until this shows up in the numbers and gives us some sort of indication as to whether or not that strategy is working, but for now, both networking sites are enjoying tremendous growth."
Use of Social Network Sites Increases Among Adults; Such Sites Prove Safe for Minors, Too
Two interesting studies on Internet use were released this past week.
In the first, the Pew Internet and American Life Project reports that the share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% in December 2008.
While the media and policy makers focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. Adults make up a larger portion of the US population than teens, which is why the 35% number represents a larger number of users than the 65% of online teens who also use online social networks.
Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared to just 7% of adults 65 and older. At its core, use of online social networks is still a phenomenon of the young.
View the entire report. [.pdf]
The second report, released by the Internet Safety Technical Task Force of the Berkman Center for Internet and Society at Harvard University, says that the Internet -- specifically, social network sites -- might not be such a dangerous place for children after all.
The Task Force, created by 49 state attorneys general, was charged with examining the extent of the threats children face on social networks like MySpace and Facebook, amid popular perception that adults were using these sites to solicit children for sexual activity.
The Task Force found that children and teenagers were unlikely to be propositioned by adults online. In the cases that do exist, the report said, teenagers are already at risk because of poor home environments, substance abuse or other problems.
According to Task Force member John Cardillo – chief executive of Sentinel Tech Holding – quoted in The New York Times: “Social networks are not these horribly bad neighborhoods on the Internet. They are very much like real-world communities that are comprised mostly of good people who are there for the right reasons.” Sites such as MySpace and Facebook “do not appear to have increased the overall risk of solicitation.”
The report concluded that online solicitation of minors by adults is not a significant problem. According to the report, bullying among children, both online and offline, poses a far more serious challenge than such solicitation.
In the first, the Pew Internet and American Life Project reports that the share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 35% in December 2008.
While the media and policy makers focus heavily on how children and young adults use social network sites, adults still make up the bulk of the users of these websites. Adults make up a larger portion of the US population than teens, which is why the 35% number represents a larger number of users than the 65% of online teens who also use online social networks.
Still, younger online adults are much more likely than their older counterparts to use social networks, with 75% of adults 18-24 using these networks, compared to just 7% of adults 65 and older. At its core, use of online social networks is still a phenomenon of the young.
View the entire report. [.pdf]
The second report, released by the Internet Safety Technical Task Force of the Berkman Center for Internet and Society at Harvard University, says that the Internet -- specifically, social network sites -- might not be such a dangerous place for children after all.
The Task Force, created by 49 state attorneys general, was charged with examining the extent of the threats children face on social networks like MySpace and Facebook, amid popular perception that adults were using these sites to solicit children for sexual activity.
The Task Force found that children and teenagers were unlikely to be propositioned by adults online. In the cases that do exist, the report said, teenagers are already at risk because of poor home environments, substance abuse or other problems.
According to Task Force member John Cardillo – chief executive of Sentinel Tech Holding – quoted in The New York Times: “Social networks are not these horribly bad neighborhoods on the Internet. They are very much like real-world communities that are comprised mostly of good people who are there for the right reasons.” Sites such as MySpace and Facebook “do not appear to have increased the overall risk of solicitation.”
The report concluded that online solicitation of minors by adults is not a significant problem. According to the report, bullying among children, both online and offline, poses a far more serious challenge than such solicitation.
Top 20 Social Networking Sites of 2008
What were the top social media sites of 2008?
According to ComScore, reported by Techcrunch, Blogger is number one with an estimated 222 million unique worldwide visitors (up 44 percent). Facebook is on target to pass it soon with 200 million visitors (up 116 percent). MySpace is steady at 126 million visitors. Wordpress is a close fourth and gaining with 114 million (up 68 percent). And Windows Live Spaces is down 22 percent to 87 million visitors.
Writes Techcrunch: “While the audience for blogs is still showing healthy growth overall, Facebook stands out as the social gorilla taking share from not only other social networks but blogs and other social media as well.”
Below are the top 20 sites on ComScore’s social networking list.
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. Wordpress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)
According to ComScore, reported by Techcrunch, Blogger is number one with an estimated 222 million unique worldwide visitors (up 44 percent). Facebook is on target to pass it soon with 200 million visitors (up 116 percent). MySpace is steady at 126 million visitors. Wordpress is a close fourth and gaining with 114 million (up 68 percent). And Windows Live Spaces is down 22 percent to 87 million visitors.
Writes Techcrunch: “While the audience for blogs is still showing healthy growth overall, Facebook stands out as the social gorilla taking share from not only other social networks but blogs and other social media as well.”
Below are the top 20 sites on ComScore’s social networking list.
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. Wordpress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)
Socializing on the Internet is Not So Bad
According to a new study by the MacArthur Foundation, reported in The New York Times by Tamar Lewin, all those hours teenagers spend socializing on the Internet are not a bad thing.
It may look as though kids are wasting a lot of time hanging out with new media, whether it’s on MySpace or sending instant messages,” said Mizuko Ito, lead researcher on the study, Living and Learning With New Media. “But their participation is giving them the technological skills and literacy they need to succeed in the contemporary world. They’re learning how to get along with others, how to manage a public identity, how to create a home page…”
“It certainly rings true that new media are inextricably woven into young people’s lives,” said Vicki Rideout, vice president of the Kaiser Family Foundation and director of its program for the study of media and health...
“The concerns about predators and stranger danger have been overblown,” Ms. Ito said. “There’s been some confusion about what kids are actually doing online. Mostly, they’re socializing with their friends, people they’ve met at school or camp or sports.”
